Ecover are the rebels of the cleaning aisle, but their old identity didn’t reflect this. So, in collaboration with creative agency Uncommon, we developed a refreshed brand world for Ecover.

This was rolled out across the entire brand, from packs to campaigns. As head of creative, it was my responsibility to ensure the in-house studio (and wider business) were clear on how to use, and driving creative excellence. I also led various projects from campaigns to new product launches. Who said toilet cleaner can't change the world?